Yamaha Motor Europe N.V.

Yamaha Motor Europe N.V. (YME) is the European headquarters of Yamaha Motor Corporation. YME markets and sells Yamaha motorcycles, as well as a variety of land vehicles and watercraft, in 24 European countries. To gauge its potential customers’ reactions to its latest motorbike designs, YME’s new product development team conducted focus groups across Europe. While informative, however, the trips were costly and time-consuming. In 2001, the company developed the Yamaha Design Café, an online portal that delivers interesting stories on Yamaha Motor’s latest sports bikes geared toward YME’s core audience—sports bike enthusiasts. Accompanying the stories are links to surveys, which provide a cost-effective means of collecting consumer data. YME used PASW Data Collection Interviewer Web to develop and field the Design Café surveys. [via]

http://www.spss.com/success/pdf/YAMCS-0509lr....

Download File

PDF Finder

Related Files

Rate this Document

Popular eBooks

ADS

Tag Clouds

Last Download

BookShelf