Typographic Design For Computerized Text

by David G. Kay.

Introduction to Computing

Most computers (and most computer users) produce English text. Ever since Gutenberg, people have studied how to make that text more readable, since readable text gets its message across quickly and effectively. When most people think of typography, they think of stylistic issues such as fancy “display” typefaces: Old English, Calligraphy, and so on. But the scientific study of typography does not focus on decorative typefaces used for headlines and short messages. Instead, it concentrates on “body type,” the main text that appears, paragraph after paragraph, in long documents. It’s this text where small differences in readability make a large difference in effectiveness, and it’s here where typographic researchers have done years of perception experiments with people and have developed some rules of good typography. You should learn these rules of good typography because you want people to read the documents you produce and you want them to understand what you’re saying. It’s hard enough to get your point of view across without throwing additional roadblocks in the reader’s way, but ignorance or carelessness about typography rules does exactly that. [via]

http://www.ics.uci.edu/~kay/typography.pdf...

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