Search is brand

The rise of blogs and message boards as influential places for customers to seek help on buying decisions, combined with the rise of search engines, poses a serious threat to brands. 87% of the population use search engines as their primary means of finding sites. Search results are increasingly impacted by commentary from message boards and blogs. In a recent survey of a Google search on the top 50 UK grocery brands, 20 were found to have detractors in the top ten results, including Coca-Cola, Walker’s crisps, Lucozade, Mars bars and McCain oven chips. 25 of top 30 FTSE companies were "not easily found" by search. [via]

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