Business Models for Internet Based E-Commerce

The meteoric growth of Internet based E-commerce at the turn of the last century is truly baffling. During the last one decade, this market space has grown in several directions. In its first generation, it saw the emergence of portals and search engines. However, in due course more and more organisations began to cater to the Business to Customer (B2C) market. In the last two years, there is significant growth in the Business to Business (B2B) segment. As several organisations began to operate in the Internet market space, they innovated unique propositions to create value in the process. These were either not found or difficult to replicate in the traditional brick and mortar operation. [via]

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