A Practical Guide to Factorial Validity Using PLS-Graph: Tutorial and Annotated Example
This tutorial explains in detail what factorial validity is and how to run its various aspects in PLS. The tutorial is written as a teaching aid for doctoral seminars that may cover PLS and for researchers interested in learning PLS. An annotated example with data is provided as an additional tool to assist the reader in reconstructing the detailed example. Since we first published our tutorial “Structural Equation Modeling Techniques and Regression: Guidelines for Research Practice” in Communications of AIS [Gefen et al. 2000] and its follow-up “Validation Guidelines for IS Positivist Research” [Straub et al., 2004], we have received many emails about the practicalities of running PLS (Partial Least Squares) and LISREL. In consultation with the editor of CAIS, we are publishing this addendum to the Guidelines. [via]
http://www.pubinfo.vcu.edu/carma/Documents/OC...

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